ready to grow your small business?
start with a marketing plan!
marketing strategy & plans
you’ve heard, “plan the work. work the plan,” right? well, it’s a philosophy that i firmly believe in. you can’t effectively grow your business if you don’t have a great marketing strategy and plan! check out the services below to find a package that fits your growth needs.
MARKETING STRATEGY
ready to grow your small business? don’t know where to start? or maybe you have a ton of ideas but can’t organize them to actually accomplish anything? sounds like you need a marketing plan! in this package, we’ll review your business back ground (what is it that you do and why) and goals (what’s working, what’s not, where do you want to be) and identify your sales opportunities.
then, we’ll build out a realistic plan of “marketing stuff” to do that will help your specific business be successful along the customer journey –
- attract new customers
- engage prospective customers
- convert prospects into customers
- ensure customers keep coming back
- create loyal fans
what is “marketing stuff?” this is the way you activate your marketing. here are a just a few examples of ways to activate your marketing:
- > social media
- > making sure you have a kick ass website
- > merchandising and point-of-purchase in your store
- > direct mail postcard coupons
- > blog posts
- > vehicle wraps
- > email marketing
- > pricing promotions
- > …the list is endless and should be specific to your business. heads, up – posting on facebook doesn’t work for everyone.
marketing plans are not one-size-fits-all. they are unique to your book of work. at the end of this project, you will have a comprehensive plan – a marketing “to do” list of sorts – on how to market your business to each of these customer segments and be set up to market your business like a boss.
MARKETING PLAN
ready to grow your small business? don’t know where to start? or maybe you have a ton of ideas but can’t organize them to actually accomplish anything? sounds like you need a marketing plan! in this package, we’ll review your business back ground (what is it that you do and why) and goals (what’s working, what’s not, where do you want to be) and identify your sales opportunities.
then, we’ll build out a realistic plan of “marketing stuff” to do that will help your specific business be successful along the customer journey –
- attract new customers
- engage prospective customers
- convert prospects into customers
- ensure customers keep coming back
- create loyal fans
what is “marketing stuff?” this is the way you activate your marketing. here are a just a few examples of ways to activate your marketing:
- > social media
- > making sure you have a kick ass website
- > merchandising and point-of-purchase in your store
- > direct mail postcard coupons
- > blog posts
- > vehicle wraps
- > email marketing
- > pricing promotions
- > …the list is endless and should be specific to your business. heads, up – posting on facebook doesn’t work for everyone.
marketing plans are not one-size-fits-all. they are unique to your book of work. at the end of this project, you will have a comprehensive plan – a marketing “to do” list of sorts – on how to market your business to each of these customer segments and be set up to market your business like a boss.
MARKETING PLAN EXECUTION
now, i know what you’re thinking. “i run a small business. I don’t have time to do all this marketing stuff!” yep – get it. i can help, don’t worry. it’s intimidating to know what to tackle first on a marketing plan. and what if you don’t know how to do it? and even if you know how to do it, what if it doesn’t work the way you thought (this happens to me all the time, by the way!)?
first, marketing plans will have priorities outlined. but if you need help executing them – we can develop a continuing project for that.
(and – just full disclosure – i may not be the expert you need to execute some parts of the plan. but, i have graphic design, copywriter, seo, website developer and other friends that i can refer to you if that happens to be the case.)
EXTRA MARKETING PLANS
i mean, planning is my thing. so why not offer other types of plans?! need an instagram plan? how about a content plan that will work across all your digital tactics? do you have events – need a plan for those? these are very specific to your business needs – so, let’s just talk more.
MARKETING CONSULTING
sometimes you just need to talk to someone. need help with a unique strategic problem? want someone to bounce ideas around with? would you like evaluation of your current or prospective marketing agency? want help on what you should start/stop/continue doing? trying to figure out how to build your marketing team? whatever – i may be able to help!
