Frequently Asked Questions
if you’re looking to grow your small business, then you are a great candidate!
maybe you’ve been in business for a few years and have been getting enough referrals that you didn’t really need marketing. but now want to expand. or maybe you want to hire your first employee and can handle more work. maybe your business has a specific challenge – like how to keep current customers coming back.
these are all good reasons to invest a marketing strategy and plan.
i will ask you a ton of questions about you and your business. it’s important to me that we develop a marketing strategy and plan that is customized to your specific business. one of my personal unique skills is gaining understanding of businesses very quickly. i am a sponge for information and have worked across a variety of industries. chances are that i have touched your business type in some way – either professionally or as a consumer.
also, marketing is marketing is marketing… all businesses need to attract new customers and keep them coming back. it’s the way you do it that is specific to your business type.
so, there is some time investment. we’ll need to meet for at least a few hours so that i can get to know you and your business. but i really take it from there. i do all the work that goes into creating a marketing strategy and plan. we’ll meet two more times after the initial deep dive – once to review the marketing strategy and then again to review the marketing plan. the whole thing takes 4-6 weeks or so.
i know, you’re thinking… “but what about after the marketing plan.” who executes this stuff? during the development process, we can consider how you might be able to make time or think about your resources that could help. we could also extend our scope of work so that i can help you. in any case, we’ll prioritize the marketing work so you know what activities should come first.
you don’t. i am a calculated risk for sure. as a business owner, you’re used to taking some risks, right? the truth is that there are no guarantees in marketing. i used to work for a company where operators would ask me for, “marketing fairy dust,” to magically build their sales. but that, unfortunately, does not exist. finding what works for each business can sometimes be an exercise in trial and error. marketing is a long game.
you will be ahead of the game if you take the time to build a strong foundational brand strategy and a marketing plan that addresses key business objectives (like how to get new customers, how to keep current customers, etc..). otherwise you’ll just keep trying random stuff. it may have some initial short-term effects, it won’t work long-term.
also, i have done it all when it comes to marketing activities across many industries for kinda a long time. so, when i develop a marketing strategy and plan for you, i start with an index of experiences that i know have worked in the past.
sometimes it’s helpful to have someone that’s not in the day-to-day grind of your business take a look under the hood. while i will advocate for the success of your business, i’m relatively objective. i’ll let you know what you are doing right and what you can improve. and this is what i do, so i understand the process and key steps in growing your business pretty quickly. also, if you haven’t done it yourself yet – will you?
i know this is a big investment for small businesses. my marketing strategy and plan services are priced so that i can spend a lot of time getting to know you and customizing your strategy and plan to specifically what will grow your business. this is not a one-size-fits-all approach.
you’re interested for a reason. what happens if you keep doing what you’re doing with the results you’re currently getting? contact me and let’s calculate how many jobs/things you need to sell to cover this cost to see if it’s viable.
it does matter.
but the degree to which it matters varies. if you sell stationery products and your target audience is high income female business women, visuals matter a lot!
if you own a plumbing company – well, most plumbing companies don’t spend a lot of time on their logo. so, it probably does not matter as much because it’s an even playing field. also, your customers have a specific problem that needs solved. but, in this scenario, it could also be a point of differentiation if you did focus more on visual branding because there are a lot of competitors out there.
i help you evaluate this need.
yes! the goal is to help you build the foundation of marketing. and then you can execute the plan.
don’t worry, it’s not like i drop off the face of the earth. i am still a resource for you.
and..if you find that you need me to help execute the plan, it’s just an extension of my services. so, we can work out what that may look like.
yep. building the foundational marketing strategy and plan is a great way to learn about marketing. as we go through the process, you will learn how to think like a marketer and then once you have the marketing plan, you’ll have a marketing “to do” list of sorts. will there be bumps in the road where you may not be able to figure something out? for sure. just reach out and we can figure it out.
i value being a forever resource. even if we’re not actively in a project, reach out and ask your question. i’ll always try to help as best as possible.