Blog | Pencil Point Marketing

Hey, I'm Stacy!

I'm your marketing partner—a one-stop-shop for marketing strategy, planning, execution, and measurement to engage and convert your customers.

Stacy McPhillips

Mar 10, 20223 min read

Which freelancer is better: a marketing generalist or a marketing specialist?

It depends. I know, it's always an unsatisfying answer. Also, please note that I am a freelance marketing generalist and am therefore...

Stacy McPhillips

Feb 3, 20225 min read

So, you're thinking about email marketing? I 🧡 email marketing! Let's walk through the strategy, planning, execution, and measurement...

Stacy McPhillips

Jan 5, 20223 min read

It's no secret that I ♥ Target. I rarely shop in person anywhere anymore, but I can still get behind a good Target run. Here's the TL;DR...

Stacy McPhillips

Dec 16, 20212 min read

As someone that has a win, takes exactly 10 minutes to celebrate and then moves on, I decided that I need to start keeping track of the...

Stacy McPhillips

Dec 1, 20213 min read

Top marketers are organized. The most organized marketers are 397% more likely to report success. Is this stat true? YES. But 400%? Maybe...

Stacy McPhillips

Nov 18, 20214 min read

Litmus's 2021 State of Email report asked over 400 marketing professionals to rate top marketing channels by effectiveness. Here's my...

Stacy McPhillips

Oct 20, 20213 min read

I’d rather have 100 engaged followers (they like your posts, comment, message you, etc.…) than 10,000 followers that just aren’t...

Stacy McPhillips

Aug 6, 20215 min read

You can build a business, or you can build a brand. There's one key difference: Connection. Brands build connections with the people they...

Stacy McPhillips

Jan 12, 20211 min read

Content is what is inside a container. The content inside this adorable pencil holder is pencils. (My fave pencils, actually!) But what...